Adapted from his book Engage, Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities. suggestions to help businesses learn how to engage customers on Twitter Number 1. Special Offers We live in [...]
Today, business-to-business (B2B) marketing and sales professionals are seeking more effective ways to maximize the impact of their efforts, and lower the cost of sales. One important way to make the most of every opportunity is through the adoption of lead nurturing best practices. Adoption of lead nurturing best practices. But lead nurturing has changed, [...]
It’s undeniable that the new world of social media can have a dramatic impact on your organization. All it takes is a quick scan of today’s headlines to learn the effects of successful , and not so successful , social media campaigns. While it seems that social media presents an endless amount of opportunities to [...]
By now, almost all of us are using at least one social networking or blogging site on a daily basis, either as a contributor or consumer of content, sometimes both. For marketers, this presents an opportunity to have your current subscribers evangelize your message to their networks of friends, family, and co-workers. Easy-to- use mechanism [...]
[...]The latest “social magazine” app to hit the iPad, is called NewsMix. It’s very similar to Flipboard, the innovator and leader in this small but rapidly evolving market. Social magazines is a term that Flipboard came up with. It’s come to mean a News Reader type application for the iPad that has the visual appeal [...]
An expansive ecosystem has developed around Twitter since its 2006 launch. Digital analyst Brian Solis and data visualization powerhouse JESS3 have once again teamed up to release an infographic entitled “The Twitterverse” to depict, and make sense of, the vast galaxy of applications and services orbiting Twitter. The infographic highlights applications in 19 different rings [...]
Lisa Wehr is the founder and CEO of Oneupweb, a leading digital marketing agency representing some of the nation’s most recognized brands for more than 15 years. We’ve all heard the expression “The customer is always right,” but what about making the customer experience on your website so thoughtful that they don’t ever feel unappreciated, forgotten or [...]
[...] We’ve got something unusual and creative to lift up your spirits and challenge your creativity. Illusions can be eye-catching and attractive and when you apply them to computer displays, the results can be quite interesting and deceptive. Take transparent screen trick photos, for example. The idea is simple: you take a photo of your [...]
It’s difficult to stand out from the vast sea of blogs on the Web; you truly have to try hard to create a remarkable and unique blog design in order to be memorable. This collection features beautiful and creative blog designs that step outside the aesthetics we’re accustomed to seeing in blogs.
In this article, I would like to share a recent experience that I had in working with one of by great clients. Through that story, I hope to introduce a concept that I am calling the Rule of Conversion, which is a way of thinking that I believe can be truly valuable. I know it [...]

