iCreative Web Design Case Studies

Friends of Dublin Hurling | iCreative Case Study

Case Study

The friends of dublin hurling are a supporters club who's goal is to promote and support hurling development within Dublin. They were formed in 2003 and up until 2008 they had no online presence and a very low public profile.

 

Website Development, Online Membership & Social Media


Problem:

When iCreative met with FODH their main problems were no online presence, a low public profile and low membership base. iCreative discussed the website design project with FODH and decided our first target was to develop a website which ranked highly within Google and one that could also be completely by themselves.

We then would tackle the problem of online membership. FODH had a membership base which was manually updated via excel sheets everytime a user joined or renewed. Each time a membership expired FODH would contact the member and ask them to renew.

Solution:

iCreative designed a website which was fast paced and themed on the Dublin colours and also included video of Dublin Hurling matches. The website was developed with a backend admin system that allowed FODH to update and manage the site themselves. Multiple admin users could insert news and images from around the Dublin Hurling scene.

When developing the website code, iCreative paid particular attention to the layout so it would be search engine friendly and be easily found within Google.

The website was also integrated with Youtube, Flickr, Facebook, and Google Alerts. This allowed us to connect to Social networks and increase dramatically the website traffic. When FODH updated their site, the FODH Facebook page was also automatically updated with this news also. By integrating with Flickr, FODH was able to manage and upload phograph galleries by simply emailing them to a dedicated email address.

We then developed an online membership system which allowed members to signup online and their memberships could also be automatically renewed the following year. This system contacted FODH each time a new user signed up and allowed them to monitor any unfinished signup processes.


 

Outcome:

The FODH website was a huge success. One month after launching we had reached over 1,000 visitors and 7,000 page views. Today, FODH generates between 5,000 and 8,000 visitors per month. Their Facebook page has almost 1000 friends on their list and membership increased by over 150%.

FODH are ranked in position 1 in Google for "Dublin Hurling". They are also ranked very hghly for many other related search terms. They have over 360 items indexed in Google.

FODH also receive alot of returning visitors becuase of the fresh content that is continually loaded to the site such as, match video's, player profiles, match photographs, crossword puzzles, an online shop and much much more.

iCreative used a range of services that included website development, website design, and programming, social networking integration ecommerce and email marketing to turn this project into a huge success. We are now working with FODH to see how we can further enhance the FODH user experience.


Services Used:

If you would like some more information on this project or a Free Consultation, please don't hesitate to contact iCreative.