Social Media

There’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation. The “monitoring station” seemed to work better during discussion meetings. And the enthusiasm has vanished from [...]

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The social networking arena has seen many casualties during its continued run towards world domination. There have been several social networking ideas and brands that have become daily necessities to say the least. We’re using these services like our life depended on it, and it gives little room for anything else other than… well… connecting [...]

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Do you remember life before Evite, Facebook Events, and Eventbrite? Handwritten paper invitations and RSVP phone calls seem like relics of a forgotten age. The web has dramatically changed the way people plan special occasions. Social media is making it easier than ever before to plan, promote, and execute a wide range of events from [...]

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If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter. The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove [...]

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Whenever you bring up the idea that the cycle of innovation must, at some point, come to an end, you inevitably evoke the memory of Charles Duell. For the uninitiated, Duell was the commissioner of the U.S. Patent and Trademark Office and in 1899 supposedly said, “Everything that can be invented has been invented.” We [...]

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Article by Kevin Dugan. In what seems to be a race to oversimplify EVERYTHING, we’re creating misdefinitions. In many cases there’s simply (a lot) more to the story. Social media provides the latest example. Do you know anyone with “T&F Tunnel Vision?” This unfortunate condition involves the assumption that the social media landscape starts and [...]

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I’m not sure which came first, the idea that social media is killing blogs or social media is killing email. Both arguments are brought up every so often, and both are equally ludicrous if you ask me. Earlier this week, we examined the former, and interestingly enough, the latter was also brought up by recent [...]

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It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable. divide your social media participation time into thirds Todd’s recommendation was to divide your [...]

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The media landscape has dramatically changed over the past decade The media landscape has dramatically changed over the past decade, with traditional media now supplemented (and some would say overtaken) by social media. This new media landscape is not well understood with respect to: The joint impacts of traditional and social media on marketing performance [...]

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From the first e-mail to the domination of Facebook, social media has come a long way, baby. Here’s a visually organized look at the past 30 years or so of social media history, from Usenet to AIM to Friendster and beyond. This particular infographic comes with some fun facts; for example, did you know that [...]

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